The Margin: Chicken sandwich wars: Popeyes, Chick-fil-A and Wendy’s are waging an all-out food fight on Twitter [MarketWatch]
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Chicken sandwich wars: Popeyes, Chick-fil-A and Wendy’s are waging an all-out food fight on Twitter Popeyes’ new chicken sandwich has created a total clustercluck. The Restaurant Brands International QSR, +0.87% chain started serving its New Orleans-style fried chicken as a sandwich last week, as yet another option to satisfy consumer appetite for breaded poultry on a bun. But then self-proclaimed “original chicken sandwich” king Chick-fil-A (which has been voted the nation’s favorite fast food restaurant for four years in a row) threw some shade Popeyes’ way on Twitter on Monday, before Wendy’s WEN, +1.35% waded into the fowl fray. And soon #ChickenSandwichWars and #ChickenSandwichTwitter were dominating Twitter TWTR, +1.65% and Google GOOG, -1.14% search trends on Tuesday as foodies fought over their favorite version. Here’s how the sammies stack up: Popeyes’ chicken sandwich features buttermilk-battered white chicken meat topped with pickles and spicy Cajun spread on a
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