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-0.000460193281178069 -0.000322135296824635 -0.000736309249884936 -0.000828347906120602 -0.00115048320294524 -0.00262310170271511 -0.00110446387482747 0.000391164289001286
Stock impact report

SunTrust soothes concerns on McDonald's discounting [Seeking Alpha]

McDonald's Corp (MCD)  More Company Research Source: Seeking Alpha
Last mcdonald's corp earnings: 4/30 06:58 am Check Earnings Report
US:NYSE Investor Relations: corporate.mcdonalds.com/mcd/investors.html
PDF SunTrust soothes concerns on McDonald's discounting - McDonald's Corporation (NYSE:MCD) | Seeking Alpha Consumer SunTrust soothes concerns on McDonald's discounting Aug. 27, 2019 11:55 AM ET | McDonald's Corporation (MCD) Clark Schultz SunTrust takes a deep dive +0.2% "We looked at menu pricing in six large U.S. cities and found that, on average, the total price of the buy-one-get-one for $1 deal is 8% to 14% higher than the '2 for $5' offer using the lowest and highest priced combinations of items, respectively (customers pay full price for the highest priced item of the two they chose)," reports back SunTrust analyst Jake Bartlett Bartlett and team think the MCD buy-one-get-one for $1 promotion shows an effort to drive traffic, but also highlights the restaurant chain's focus on franchisee profitability, which is seen limiting deeper value promotions going forward and help prevent an industry-wide reversion to a deep discount-oriented promotional environment. SunTrust keeps a Buy ra [Read more]
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