These 8 Sports Celebrities Also Played The Franchise Game [Forbes]
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These 8 Sports Celebrities Also Played The Franchise Game Folks who buy into franchises and open locations – be they restaurants, car washes, or some other type of service – are immediately confronted with the challenge of getting potential customers to sit up and take notice. That’s where celebrities have a distinct advantage when they buy into the franchise game: their name and face recognition, their reputation and brand, can act as a siren that can draw in customers in ways the average franchisee cannot. They can even use their draw as a bargaining chip when negotiation the sale price of franchises they’re thinking of buying. Sports celebrities carry a unique type of panache to their fame, one developed by success in real time on the playing field, overcoming odds and winning under pressure before vast crowds. That element creates an attractant that can benefit them as franchisees looking to market their franchise investments. Below are six sports celebrities that have invested in
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