McDonald's will launch its loyalty program nationwide in July [MSNBC.com]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: MSNBC.com
McDonald'sThe fast-food giant joins rival chains likeRestaurant Brands International'sYum Brands'to hold onto the digital customers the companies gained during the pandemicChipotle Mexican Grillannounced on Tuesday an expansion of its existing programLoyalty programs can fuel more frequent visits, higher average checks and offer restaurants' valuable insights about consumers.McDonald's started testing the program in November, slowly expanding it to more regions across its home market. While it has successful loyalty programs in other countries like France, this marks the first nationwide launch in the U.S.The chain's U.S. president, Joe Erlinger, told analysts in April that the company sawdigital sales of almost $1.5 billion during its first quarterThe program allows customers to earn 100 points for every dollar that they spend. They can work toward 16 rewards options, split up into four different tiers. The easiest items, like hash browns or a cheeseburger, cost just 1,500 points to
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website