McDonald's Answers Wendy's Big Menu Challenge [TheStreet.com]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: TheStreet.com
Wendy' ( ) - used classic marketing tactics when it launched its breakfast menu. It targeted the leader in the space and built its marketing around saying that it had a better offering. The company took out billboards in New York's Time Square making fun of McDonald's ( ) - breakfast offering while also running television ads that painted its rival as having a tired, outdated menu that wasn't fresh or inspired. The company made it very clear that it was trying to take down the leader with comments Chief Marketing Officer Carl Loredo made, which. "To date, some others in the category have let breakfast consumers down by offering breakfast sandwiches with frozen, folded eggs and pre-cooked bacon. Today, all that changes," he said. "We are known for our high-quality food and breakfast is no different. Try any of our craveable items – we believe this menu will become your favorite." That's not subtle. Wendy's called out McDonald's and laid down a challenge. It was a bold effort to get
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/23/24 - Form 144
- 4/23/24 - Form 4
- 4/18/24 - Form PX14A6G
- MCD's page on the SEC website