Baskin-Robbins Goes Beyond Ice Cream With a Cultural Classic [TheStreet.com]
McDonald's Corporation (MCD)
Last mcdonald's corporation earnings: 4/30 06:58 am
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Source: TheStreet.com
Adoption of a product by an international fast-food company can show that what was once limited to a particular culture has into the mainstream. It happened with sriracha, beef barbacoa and, now, boba tea. Often associated with the sweet tapioca pearls at the bottom of the beverage, the tea-based drink also known as bubble tea originated in Taiwan but has quickly found a loyal fan base in many other countries. The global boba tea market, which was estimated at $2.4 billion in 2019, is projected to grow at a compounded annual growth rate to reach $4.3 billion by 2027. Boba Tea at Baskin-Robbins? In one more sign that big brands want in on this global craving for boba tea, Dunkin ( ) - -owned Baskin-Robbins has decided to add it to its menus. The Canton, Mass., chain, which for many Americans has become inextricably linked with ice cream and nostalgia, said it would be giving an "ice cream spin" to a "sweet new addition [...] inspired by Asian milk teas." Dubbed Tiger Milk Bubble
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MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/18/24 - Form PX14A6G
- 4/9/24 - Form PX14A6G
- 4/8/24 - Form DEFA14A
- MCD's page on the SEC website