Beloved steakhouse chain is making a comeback [FOX Business Network]
McDonald's Corporation (MCD)
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Source: FOX Business Network
as the quick-service restaurant sector continues to face a challenging environment that has prompted countless closures. Creative agency Tavern, tasked with helping the brand reinvent itself, said the steakhouse had been a pop culture icon in the 1980s and 1990s on the West Coast, but "over the years the brand faced an identity crisis and lost its way." Today, the agency said, "most Californians don't even know where the nearest Sizzler is (if they even know the brand is still in business)." The company is trying to change that, announcing its plans to refresh the brand last year. The company said in a 2024 press release that it's tapping "into the sentimental value associated with the brand" and plans to "compete with fast-food giants like McDonald's and offer a more appealing alternative for parents seeking a dining experience that evokes comfort and familiarity." Chief Growth Officer Robert Clark told QSR last month that the company is seeing sales in the updated restaurants
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MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 12/2/25 - Form 4
- 12/1/25 - Form 144
- 11/26/25 - Form 4
- MCD's page on the SEC website