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Stock impact report

Crypto-Friendly American Fast Food Chain Steak ‘n Shake Expands Into El Salvador [Yahoo! Finance]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Yahoo! Finance
Key Takeaways: Steak ‘n Shake is expanding into El Salvador after becoming one of the most prominent US fast-food chains to adopt Bitcoin payments. The company attributes an 11% Q2 sales boost and a 15% Q3 jump to its Bitcoin integration. A brief attempt to consider ETH payments sparked backlash, prompting the chain to reaffirm its allegiance to Bitcoin users. The company announced the move on Saturday after participating in the Bitcoin Histórico event held in San Salvador earlier in the week. “We were honored to be in Bitcoin Country,” the company wrote on X , signaling deeper involvement in the nation's crypto-driven economy. Steak ‘n Shake's Bitcoin Push Drives 11% Surge in Q2 Sales The expansion follows Steak ‘n Shake's decision in May to begin accepting Bitcoin across its US stores. So far, the strategy appears to be paying off. Steak ‘n Shake credited nearly an 11% jump in same-store sales in Q2 to its Bitcoin payments rollout, positioning the brand as one of th Show less Read more
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