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Stock impact report

McDonald’s Happy Meal Toys Are Getting A Major Sustainability Makeover [Forbes]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: Forbes
McDonald's move to shift all of its Happy Meal toys to sustainable materials by 2025 will result in... [+]an approximately 90% reduction in the use of virgin plastic.McDonald’s sells about1 billion Happy MealsThat’s a lot of little, plastic toys.And that’s become a pretty big issue. As the climate crisis heats up, plastics have been targeted as a major culprit. McDonald’s is trying its best to be part of the solution, announcing today the roll out of “more sustainable” Happy Meal toys–made from renewable, recycled or certified materials–by 2025.New toys include interactive games or 3D figurines made with recycled accessories. In some markets, like Japan, the company is also exploring recycling toys into new restaurant trays.A transition like this for a company the size of McDonald’s could indeed have a material impact. Researchers estimate thatabout 60%The company has been under increased pressure to come up with some type of Happy Meal toy alternative since 2019, when a petition laun Show less Read more
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