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Stock impact report

McDonald's Happy Meal toys get a makeover as the fast food chain aims to reduce plastic [USA TODAY]

McDonald's Corporation (MCD) 
Last mcdonald's corporation earnings: 4/30 06:58 am Check Earnings Report
Company Research Source: USA TODAY
McDonald's said it has already reduced its use of virgin fossil fuel plastic in toys by 30% since 2018 — in markets such as France, Ireland and the United Kingdom. In those markets, McDonald's worked toward more innovative toys. McDonald's kid-aimed Happy Meals made their debut more than four decades ago. Over the years, the meals have featured toys pegged to movies and movie characters, paired with burgers or chicken nuggets, french fries, a drink and apple slices. Shifting to more "renewable, recycled or certified materials" for toys, McDonald's said in a news release, will result in a 90% reduction of plastics. The chain said it is working with suppliers, families, play experts and engineers to introduce more "sustainable, innovative designs and help drive demand for recycled materials." Jenny McColloch, the chain's chief sustainability officer, said in a news release that the shift in sustainability reflects its next generation of customers who "care deeply about protecting Show less Read more
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