McDonald's is losing its low-income customers. Economists call it a symptom of the stark wealth divide [Los Angeles Times (CA)]
McDonald's Corporation (MCD)
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Source: Los Angeles Times
The low-income customers at McDonald's are quickly being replaced by higher-earners, according to company officials. The change demonstrates the pressure facing low-income consumers who are being squeezed by higher housing, clothes and child-care costs. In the early 2000s, after a severe slump, McDonald's orchestrated a major turnaround, with the introduction of its Dollar Menu. The menu, where all items cost $1, illustrated just how important it was to market to low-income consumers — who value getting the most bang for their buck. Coming at a time of flagging growth, tumbling stock and the company's first report of a quarterly loss, the Dollar Menu reversed the fast food giant's bad fortune. It paved the way for three years of sales growth at stores open at least a year and ballooned revenue by 33%, news outlets reported at the time. But no longer. Prices have risen so high at the iconic fast food chain that traffic from one of its core customer bases, low-income househ
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MCD
Earnings
- 11/5/25 - Miss
MCD
Sec Filings
- 12/2/25 - Form 4
- 12/1/25 - Form 144
- 11/26/25 - Form 4
- MCD's page on the SEC website