Nostalgia sells; nostalgia with a twist can be a smash [ABC News]
McDonald's Corporation (MCD)
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Source: ABC News
Nostalgia sells; nostalgia with a twist can be a smashNostalgia sells and marketers know it, having used the brands of yesteryear fully aware that consumers will willingly open their wallets to scratch that sentimental itchByMICHELLE CHAPMAN AP Business WriterFebruary 3, 2023, 1:20 PMNostalgia sells and marketers know it, having used the brands of yesteryear fully aware that consumers will open their wallets to scratch that sentimental itch.Those oldies but goodies keep popping up today, but increasingly with a twist. Companies continue to re-release snacks, entertainment and technology that millions of people grew up with, but tweaking them to create hybrids that possess the same heartfelt recognition, with a modern flavor.Companies have recognized that they can win over consumers nostalgic for the past and, at the same time, win new generations of consumers with a new spin."Younger consumers, like those in Gen Z or younger Millennials, had no direct exposure to many of the fads and
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MCD
News
- Starbucks is introducing a cold drink cup made with less plastic [Financial Post (Toronto, Ontario, Canada)]Financial Post
- Starbucks is introducing a cold drink cup made with less plastic [Yahoo! Finance]Yahoo! Finance
- California McDonald's franchisee says he's focused on ‘survival' after new $20 minimum wage law [Yahoo! Finance]Yahoo! Finance
- Yahoo Finance [Yahoo! Finance]Yahoo! Finance
- How In-N-Out Burger's president runs her fast-food empire: Keep it simple, affordable and close [Yahoo! Finance]Yahoo! Finance
MCD
Earnings
- 2/5/24 - Beat
MCD
Sec Filings
- 4/9/24 - Form PX14A6G
- 4/8/24 - Form DEFA14A
- 4/8/24 - Form ARS
- MCD's page on the SEC website