Russia's replacement for Lego stores: World of Cubes [Reuters]
McDonald's Corporation (MCD)
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Source: Reuters
Russian retail group IRG has unveiled plans for 65 new shops across 20 cities, to replace ones it used to run for Lego, which exited the country in the wake of the Kremlin's invasion of Ukraine. It is not the first firm to toy with new names since a string of well-known Western brands shut down their Russian operations over the conflict. Former McDonald's Corp (MCD.N) restaurants reopened as Vkusno & tochka , or 'Tasty and that's it', in June, while the new owners of Starbucks Corp (SBUX.O) coffee shops opted for Stars Coffee Lego said in July it had terminated its contract with its franchisee IRG which owned and operated 81 stores on its behalf. IRG (Inventive Retail Group) said on Thursday its new stores would sell official Lego bricks "purchased through parallel imports and other suppliers" alongside other toys. "The new chain will appear in place of certified Lego shops," IRG said in a statement. "Lego will remain on the list of brands." Lego said it was no longer aff
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MCD
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- 2/5/24 - Beat
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- 4/9/24 - Form PX14A6G
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