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Stock impact report

New Auto Dealership Study Reveals Active Listening Over the Phone Directly Increases Customer Visits and Sales

Marchex, Inc. - Class B (MCHX) 
Last marchex, inc. - class b earnings: 2/12 04:15 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.marchex.com
Company Research Source: Business Wire
SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ: MCHX), a leading conversational analytics company that connects the voice of the customer to your business, today released a new report that analyzed 6,200 sales conversations during January from auto dealerships across the United States. The study identified key behaviors that successful auto salespeople use in calls.The data found that top-performing salespeople actively listened to callers 179 percent more often than bottom performers – a practice that leads to more visits to dealerships and ultimately more sales.Top performers, defined in the report as the top 25 percent of salespeople, relied on active listening techniques, such as repeating and clarifying information. According to the study, top performers then used that information to provide callers more relevant recommendations.As the final installment of a three-part series on call handling at auto dealerships, this study benchmarked the specific goals of the salespeople relativ Show less Read more
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