I Scream. You Scream. The Meltdown At The Museum Of Ice Cream [Forbes]
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Source: Forbes
Maryellis Bunn, 28, built a business that promised customers happiness, sprinkles and ice cream. The playground-meets-art installation was an instant hit with the Instagram generation. But ex-employees say that a darker reality lives under the gauzy filters.AAs silly and ephemeral as it sounds, the MOIC was also a high-flying business. Last August Elizabeth Street Ventures and Maywic Select Investments, which also backs Peloton, agreed to give the company $40 million in a deal that valued the parent Figure8 at $200 million. The numbers aren’t there—total revenue for the entire four-year life of the company has only hit an estimated $10 million. Instead, those investors were buying into the hype. Limited-time pop-up installations in cities across America fomented sell-outs and waitlists, with Bunn emerging as the “Millennial Walt Disney” (according to New York Magazine), who operated a company with “Willy Wonka flair” (per the New York Times).ForbesFounder and CEO of the Museum of Ice
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