3 Reasons This Chinese Grocery Company's Cutting-Edge Business Model Could Be a Winner [The Motley Fool]
Missfresh Limited - American Depositary Shares (MF)
Company Research
Source: The Motley Fool
By building a network that ensures lightning-fast deliveries and other conveniences,Missfresh Limited(NASDAQ:MF. The company is harnessing technology for convenienceMissfresh, a seller of fresh groceries and related consumer goods, is making a mix of digital and physical retail the centerpiece of its strategy, using what it calls a distributed mini warehouse (DMW) business model. Like a restaurant chain using "dark kitchens" with no retail restaurant counter or dine-in facilities to fulfill delivery orders in the immediate area, Missfresh's "dark stores" use a delivery-only model. Also dubbed micro fulfillment centers, the DMWs distribute grocery supplies across the 7 cities Missfresh operates in, enabling extremely fast delivery.Image source: Getty Images.During the company's Nov. earnings calloffering over 5,000 SKUs and a delivery time of 36 minutes on average per order."he "more convenient and high-quality lifestyle" Chinese middle-class shoppers are seeking, according to Xu. In a
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