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Stock impact report

Manulife Bank out to poach millennials from the Big Five with targeted digital banking packages [Financial Post (Toronto, Ontario, Canada)]

Manulife Financial Corporation (MFC) 
Last manulife financial corporation earnings: 2/12 05:00 pm Check Earnings Report
US:NYSE Investor Relations: manulife.com/investor-relations
Company Research Source: Financial Post
Manulife Bank out to poach millennials from the Big Five with targeted digital banking packages New offering will use combination of mobile and tech-driven products created to help younger customers save money Canada’s biggest banks have a track record of swallowing up competitors – from upstart retail banks such as ING Direct to the Canadian credit card portfolios of U.S. banks including JP Morgan and Citigroup. But another giant on the domestic financial services landscape, Manulife Financial Corp., is taking aim at the big banks’ customers with the launch of a multi-product banking package by subsidiary Manulife Bank. After more than 25 years of nipping at the edges of retail banking dominated by Canada’s Big Five banks, Manulife Bank hopes to gain share through a combination of mobile and technology-driven products and the prospect of lower fees. “If you ask who our target audience is, it is customers who are dealing with the big banks,” Rick Lunny, chief executive of Manulife Ban Show less Read more
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