Relationship Marketing: Making It Personal [Forbes]
McCormick & Company, Incorporated (MKC)
Last mccormick & company, incorporated earnings: 3/31 06:30 am
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Source: Forbes
Relationship Marketing: Making It Personal Getty One of my youngest employees recently asked me, “How has marketing changed since you graduated from college in 1988?” My initial reaction was to talk about internet marketing, Google and social media, but then it hit me that the most important achievement of these platforms is the development of a more personal relationship with my consumer. Over the last 30 years, I have seen the consumer transform from a segment of the population to an actual individual. In the old Mad Men As a marketer, it is my job to use technology to build a closer relationship with my current and target customers while not becoming too intrusive in my communications. We all have likely experienced searching for something on Google, and then two minutes later, seeing targeted ads for that same product on social media. Or worse yet, we are followed for days by that Google-searched product with digital ads, email messages and sponsored social media posts. All this c
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MKC
News
- McCormick (MKC) Benefits From Strategic Buyouts & Cost Savings [Yahoo! Finance]Yahoo! Finance
- Global Flavor Drops Market Report 2024-2030 Featuring AARKE AB (Altor Digital), Sauer Brands, OliveNation, McCormick & Company, and Myprotein (The Hut Group) [Yahoo! Finance]Yahoo! Finance
- Cumin Ingredient Market to Reach $1.9 billion, Globally, by 2032 at 4.1% CAGR: Allied Market Research [Yahoo! Finance]Yahoo! Finance
- Mustard Flour Market to Worth US$1,400 Mn in 2031, Estimates Fairfield Market Research [Yahoo! Finance]Yahoo! Finance
- PopUp Bagels and OLD BAY® Join Forces for 'Crabby Cream Cheese' Collaboration [Yahoo! Finance]Yahoo! Finance
MKC
Earnings
- 3/26/24 - Beat
MKC
Sec Filings
- 4/23/24 - Form 4
- 4/23/24 - Form 4
- 4/23/24 - Form 4
- MKC's page on the SEC website