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Stock impact report

Miniso, the Japanese-looking variety store from China, sees shares jump in US IPO [TechCrunch Blog]

MINISO Group Holding Limited (MNSO)  More Company Research Source: TechCrunch Blog
PDF Investors are jumping aboard a value store chain that is bringing Japanese-inspired lifestyle goods to consumers around the world. The company, Miniso, raised$608 millionEverything about the seven-year-old firm — from its name, branding, products, to its website — suggests it is Japanese, except in fact it was born and bred in China. It bears a striking similarity toMuji, Uniqlo and dollar store DaisoThe company, backed by Tencent and Hillhouse Capital, seems to intentionally, albeit misleadingly, brand itself as Japanese. In its public messaging, such as thispress releaseIPO prospectusInstead, the document lists the southern Chinese metropolis Guangzhou as the firm’s first base and Ye as the sole founder and current chief executive. All key directors and executives appear to be Chinese.Branding confusion aside, there’s no denying Miniso has successfully wooed many young, price-sensitive consumers who welcome choice overload. Over 80% of its store visitors in China are under the age o [Read more]
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