Red Bull Faces a Challenge in China [Bloomberg Business News]
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Source: Bloomberg Business News
Thai tycoon Sathien Setthasit plans to pour $300 million into helping his energy-drink company Carabao Group Pcl take on Red Bull in China. A recent slide in the firm’s shares signals investors see a tough fight ahead. The outlay is earmarked for marketing and distribution in the next three years to tap rising Chinese demand for energy beverages, Sathien said in an interview. Sathien is Carabao’s chief executive officer, but is funding the investment via a separate company to avoid pressuring Carabao’s finances. Sathien Setthasit Photographer: Brent Lewin/Bloomberg "China has large growth potential for energy-drink consumption," Sathien, 64, said in his office in Bangkok on Dec. 4. "But marketing costs as a newcomer will be massive. We have to make a big promotional splash to be successful." China offers an energy-drink market that’s set to expand a third to $10.1 billion by 2020, according to researcher Euromonitor International. The challenge f
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- Hot Picks: Three plays in beverage stocks [BNN Bloomberg (Canada)]BNN Bloomberg
- Energy Drink Market Expected to Grow at 5.40% CAGR, Reaching US$ 64,876 Million by 2034 | Future Market Insights, Inc. [Yahoo! Finance]Yahoo! Finance
MNST
Earnings
- 2/28/24 - Miss
MNST
Sec Filings
- 4/9/24 - Form 4
- 4/9/24 - Form 4
- 4/9/24 - Form 4
- MNST's page on the SEC website