Amazon needs to take on Waymo to keep its crown as the king of retail, Morgan Stanley says [DailyFinance (AOL.com)]
Morgan Stanley (MS)
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Source: DailyFinance
Ethel Jiang Sep 25th 2018 1:58PM Waymo, Google’s secretive self-driving car project, could offer retailers an inexpensive way to compete with Amazon 's Prime Now, Morgan Stanley cautioned. But if Amazon can build a differentiated autonomous offering, it can have a gross profit that's 5-15% higher, according to the firm. Amazon's innovation focus and shipping volume make it one of a few players who could compete with Waymo, the Morgan Stanley team says. Watch Amazon trade in real time here. Amazon is facing a huge disrupter in the retail sector — Google’s secretive self-driving car project Waymo — Morgan Stanley says. And t o maintain its crown as the king of the retail, Amazon should increase its focus on autonomous driving and take on Waymo. Seeing Waymo's partnership with Walmart drive shoppers to storefronts and the potential integration between Waymo and Google Shopping to deliver in-store inventory, Morgan Stanl
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