Even The Financial Sector Can Use Storytelling To Close Deals [Forbes]
Microsoft Corporation (MSFT)
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Source: Forbes
Even The Financial Sector Can Use Storytelling To Close Deals Shaking hands after signing a contract. Getty The financial services industry – heavy on data and metrics – might not seem like the right place for corporate storytelling. But dry, generic messages of performance history, customer service stats, and brand reputation won’t help differentiate a company from the competition. It’s Whether talking to institutional or retail clients, companies need to communicate complex ideas but formulate them into easy-to-digest messages that spur decision-making. So how can storytelling transform the traditional financial messaging of the past? It’s simple: and the security it represents are emotional Stories are the Great Differentiators Every company is striving to differentiate themselves from the pack. Not only must sales teams compete for new clients, they must also regularly re-sell existing clients every few months or years. Charts filled with performance data just don’t elicit emotio
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