Why AI is Vital for Marketing: Magnificent Marketing Presents a New Podcast Episode Featuring Insights from Marketing Expert Lindsay Tjepkema
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AUSTIN, Texas (PRWEB) February 19, 2019 Whereas marketers once relied heavily on their gut feelings and found inspiration from other marketers' campaigns, the marketing field today is heavily driven by raw data. Technology allows the modern marketers to know almost everything there is to know about their targets, and because of this, many people believe marketers should become data scientists -- but that's not the only solution. Instead, marketers can harness the power of AI, which serves as a data scientist in and of itself, thereby allowing the marketer to focus on the duties that require a human touch -- such as creativity. In this episode of the Magnificent Marketing podcast, Lindsay Tjepkema -- global head of content for Emarsys -- discusses artificial intelligence, why content is king, and how marketers can conquer tech. In this podcast, the marketing expert covers the following topics: The tech trap that marketers fall into Making marketing as lean as possible How to know
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