14 Smart Ways For A Business Owner To Reach Out To A Cold Contact [Forbes]
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Source: Forbes
These days, consumers really don’t like to feel as if they’re being “sold” to, making the job of business owners, marketers and salespeople—converting leads into buyers—trickier than ever. If the sales approach is too strong, prospective clients, customers and potential business partners are apt to detect inauthenticity and walk the other way; and when the outreach is “cold,” the expectations (and the stakes) are even higher. owners need to be particularly careful when reaching out to cold contacts. Here, 14 members ofForbes Coaches CouncilForbes Technology Council members share smart ways for a business owner to reach out to a cold contact.Photos courtesy of the individual members.1. Find Out If They Are Part Of A BNI Chapter Network International is the world’s largest global business referral network. Do some online research to see if your contact is part of aChristine RoseChristine Rose Coaching & Consulting2. Warm Up Any Call With A ‘Human-To-Human’ ConnectionI just had this conv
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