What A Journalist Wants: A Publisher's-Eye View Of What Makes Great PR [Forbes]
Microsoft Corporation (MSFT)
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Source: Forbes
Andrewis Co-founder and Group Publisher at Asia Online Publishing Group. SE Asia's top tech news publisher and digital engagement platform.GettyThe following statements are all too common in our editorial meetings.• "We have received a press release from [insert PR company here], and it's not relevant to any of our titles."• "[Insert PR company here] is pitching us a byline to publish, but I've checked, and it's already been published on two other news portals."At a time when the rug of "digital content" is being pulled from under the feet of PR practitioners, it's time for them to step up and try as hard as they can to make an impact.I wonder: For those PR people who are missing the mark when it comes to the "bread and butter" work of issuing press releases, how are they faring when it comes to amplifying their message across all the channels that are now available to them?As news publishers, we have needed to adapt to survive; I have not seen many PR companies follow suit so far.The
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