MSG Networks Taking A Deep Dive Into Sneaker Culture With 'Sneaker Week' Programming [Forbes]
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Source: Forbes
MSG Networks Taking A Deep Dive Into Sneaker Culture With 'Sneaker Week' Programming "Sneaker Week" kicks off Monday, March 18th on MSG Networks MSG Networks kicks off "Sneaker Week," presented by Mountain Dew, today with a week's worth of sneaker-themed programming examining the sneaker culture and the sneakers worn by athletes and celebrities. The all-week takeover will be featured across MSG Networks' linear, digital and social channels. Kevin Marotta, MSG Networks senior vice-president of marketing and content strategy, says theme weeks have been a great new way for the network to tap into its audience. "We launched our first-ever themed week this past year — From there, MSG Networks created "Food Week" in November, which featured interviews with various players and world-renowned chefs, and "Wellness Week" in January, which promoted healthy living at the start of the new year. "Both initiatives allowed us to tap into a new audience and creatively elevate our programming focus." M
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