China's iQiyi looks abroad after hitting 100 mln paying subscribers [Reuters]
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Source: Reuters
China's iQiyi looks abroad after hitting 100 mln paying subscribers - Reuters 3 Min Read BEIJING, June 24 (Reuters) - iQiyi, China’s answer to Netflix, intends to push harder into overseas markets such as North America and Japan after the video-streaming service hit a milestone of 100 million paying subscribers this month, a senior executive said on Monday. The company, which has been locked in a cash-burning fight with Tencent’s video site and Alibaba-backed Youku Tudou in China, wants to distribute more of its self-produced content in North America, Singapore, South Korea and Japan, where they were seeing growing interest in Chinese-language shows, iQiyi’s President of Membership and Overseas Business, Yang Xianghua, told Reuters in an interview. “Given more time, I think we can have a lot of opportunities in other markets globally,” he said. The company, which produces original TV programmes, reality shows, and online movies, announced on Saturday that it had reached the 100 millio
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