NBCUniversal will launch its new streaming service Peacock in April [Los Angeles Times (CA)]
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Source: Los Angeles Times
NBCUniversal’s upcoming streaming service will be named Peacock, in a nod to the broadcast network’s feathered mascot. The bird will be stuffed with such NBC favorites as “The Office,” “Parks and Recreation,” “Cheers” and reboots of science fiction classic “Battlestar Galactica” and orphan sitcom “Punky Brewster.” The Comcast-owned media company plans to introduce the service in April and heavily promote it next summer with content from NBC’s broadcast of the Summer Olympics in Tokyo. “What’s missing out there in the streaming world is content that feels current and relevant,” Bonnie Hammer, chairman of NBCUniversal’s direct-to-consumer offerings, said in an interview. “Ours will have news, sports, ‘Saturday Night Live,’ Jimmy Fallon, Seth Meyers — the entire family will be contributing to the new service.” An ad-supported version will be offered for free, but NBCUniversal is expected to carve out subscription tiers with more robust programming. Executives declined this week to discus
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