What’s Next For NEOU? The Netflix Of Fitness Releases New Classes For Families [Forbes]
Netflix, Inc. (NFLX)
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Source: Forbes
A digital fitness startup wants to make exercise a priority for families – without the need for a pricey Pelaton bike or a hefty investment in a high-tech home gym. NEOU NEO Kids It’s the latest offering from the New York City-based company that lets users stream everything from boxing to bootcamp to yoga. NEOU has set out to be the first true digital marketplace for health and wellness. The idea is that everyone, everywhere should have access to the highest-quality fitness content. “There’s a lot going on in this space, but it’s very focused on hardware – Mirror, Tonal, Pelaton. All those companies are focused on selling an expensive piece of hardware, and then you can get content through that hardware,” said NEOU CEO Nate Forster. “But where’s the Netflix model? Where’s the Amazon model? Where’s the product for everyone that was affordable and that was really functional, whether you had hardware or not?” Enter NEOU, which Forster co-founded along with long-time friend Michael Alfaro
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