MPAA's Charles Rivkin touts global box office, takes aim at piracy in first CinemaCon address [Los Angeles Times (CA)]
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Source: Los Angeles Times
MPAA's Charles Rivkin touts global box office, takes aim at piracy in first CinemaCon address Motion Picture Assn. of America Chairman and Chief Executive Charles Rivkin highlighted global box office records in Tuesday remarks to cinema owners, saying the "heartbeat" of the film industry — putting movies in theaters — remains strong. In his first address at CinemaCon in Las Vegas since taking over as the major Hollywood studios' chief lobbyist last year, Rivkin focused on the number of people who still go to the movies despite the long-term challenges facing the theatrical film business. "The theatrical experience will always be at the heart of our experience — and that heartbeat is strong," Rivkin said at the Colosseum at Caesars Palace. "In the U.S. and Canada, 263 million people went to the movies at least once last year .... That's more than three quarters of the North American population." His statements come after a weak year for filmgoing in North American theaters. The U.S. an
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