Netflix-loving tykes tune out Nickelodeon in kid TV's worst year [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
Netflix-loving tykes tune out Nickelodeon in kid TV's worst year Kids like Caleb Moushey are killing cable TV. Not that Caleb knows from cable. After all, he’s 7 years old. But Caleb rarely if ever watches conventional television. “Everything is Netflix,” said his mother, Ally Brown, an insurance agent in the St. Louis area who also has a 5-year-old and a baby on the way. More and more kids are like Caleb. The cable networks for children, in decline for years, are now in a free fall. This season’s ratings for the 2-to-11 set are shaping up to be the worst yet. And few in the industry predict a turnaround. The implications are enormous for giants like Viacom Inc. and Walt Disney Co. Viewership of the three most-popular networks for the very young -- Nickelodeon, the Disney Channel and the Cartoon Network -- is down more than 20 per cent this season from year earlier, according to data from Nielsen. It’s a low point in a long-running trend as Netflix Inc., YouTube and other streaming se
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