Snapchat Integrates Nielsen Premium Audience Segments
Nielsen N.V. Ordinary Shares (NLSN)
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Source: PR Newswire
NEW YORK, July 18, 2018 /PRNewswire/ -- Nielsen today announced that its premium audience segments will be available on Snapchat's ad buying platform. This integration will allow advertisers and agencies to buy inventory on Snapchat using Nielsen-branded audience segments through the Nielsen Marketing Cloud. The offering will allow clients access to audience data across more than 30,000 segments including Nielsen Buyer Insights and Nielsen Catalina Solutions, which are based on offline purchase data. Advertisers and marketers can now create and connect with personalized audience segments using consumer characteristics, including demographics, buying behavior and mobile behavior. Snapchat's integration will additionally allow Nielsen Marketing Cloud Data Management Platform (DMP) clients to take advantage of their first-party data segments and target them directly on Snapchat's platform.Snapchat's use of Nielsen Data as a Service (DaaS) audience segments is the
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