Wine Market Council Releases Results Of Study On The Role Of Wine In A Wellness Lifestyle
Nielsen N.V. Ordinary Shares (NLSN)
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NAPA VALLEY, Calif. (PRWEB) February 17, 2021 In partnership with NielsenIQ, the Wine Market Council just completed a study on the role of wine in a Wellness Lifestyle. The primary goal of the research was to better understand how wine is perceived as compared to other beverage alcohol categories such as beer, spirits, and hard seltzers. Additional insights were gained on the interaction between the categories, the role of 'dry months,' and the importance of social circles and occasions. "As a natural, sustainable product, we believe wine can be part of a Wellness Lifestyle," said Dale Stratton, Wine Market Council President. "This research was conducted to help us, and the wine industry we serve, understand if consumers share that perception."Three categories of wellness were defined, based on what consumers considered important to a healthy lifestyle. The first and largest group is activity focused, rating exercise, stress management, and time with family as most important for wel
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