Awake at the wheel: Automakers tap VR to banish boredom in autonomous cars [Reuters (UK)]
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Source: Reuters
Awake at the wheel: Automakers tap VR to banish boredom in autonomous cars - Reuters 4 Min Read SHANGHAI (Reuters) - Audi, Nissan and other car makers are banking on talking cartoon characters and other virtual reality experiences to keep drivers and other occupants of future autonomous vehicles entertained, auto industry executives said. Automakers have long focused on getting drivers to sit tight and pay attention to the road. Now, as the industry moves to self-driving cars and drivers become passengers, they face a new problem: how to tackle passengers’ boredom?. “Once customers do not need to drive anymore...then the question is what kind of things can we offer to customers inside this car,” Boris Meiners, senior director of Audi China’s Digital Business and Customer Experience, told Reuters on the sidelines of the CES Asia technology tradeshow in Shanghai this week. Startup holoride, co-founded by an Audi subsidiary, for example, demonstrated at the show how it wants to turn road
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