Moonshot Marketing: VW, Nissan, Jeep Among Auto Brands Hitching Their Wagons To Apollo 11 [Forbes]
NISSAN MOTOR LTD S/ADR (NSANY)
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Source: Forbes
Moonshot Marketing: VW, Nissan, Jeep Among Auto Brands Hitching Their Wagons To Apollo 11 An old rocket, and a Nissan vehicle, as the automaker observes the 50th anniversary of the moon landing. It matters not that Volkswagen, Jeep and Nissan had about as much to do with America's Apollo 11 moon landing 50 years ago as, say, Mexico, or Oscar Mayer: All three automakers are among the many brands that are tying themselves to the epochal events of July 19 and 20, 1969. There's no surprise brands would try to associate themselves with one of the signature achievements of technology and national will in the history of the United States and, indeed, of the world. Yet in the way some are doing so this week, they are testing the bounds of authenticity and relevance. Take Germany-based Volkswagen. Its "A New Mission" film takes a "giant leap" by equating the moon shot with the social determination the company believes is required today to address climate change, a goal that VW has absorbed as
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