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Stock impact report

The Wall Street Journal’s Internal Audit [The New York Times]

News Corporation - Class B (NWS) 
US:NASDAQ Investor Relations: investors.newscorp.com/investor-relations
For over a year, a special team of editors within The Wall Street Journal analyzed the state of the newsroom and produced a detailed, lengthy report on what the paper is doing right, and, more important, what the paper is doing wrong.The stakes are high. to The Journal are growing — but not fast enough. News Corp, the company that owns The Journal, wants the broadsheet to double its readership. The study, called The Content Review, concluded that that goal would be difficult without sweeping changes.The Journal, it said, needs to rethink how it gathers news, what kinds of topics it covers and who its audience is. The report was intended to serve as a blueprint for how the paper should remake itself for the digital age and insure its future.But the company has effectivelyshelved the reportWhat follows are some of the specific findings.The IntroductionChange is hard in any news organization. In the case of The Journal, “the barrier, we quickly found, was fear.”The paper needs to overco Show less Read more
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