Out with the Fake, in with the Real with the Latest Realtor.com® Campaign
News Corporation - Class A (NWSA)
Last news corporation - class a earnings: 2/6 04:45 pm
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Source: PR Newswire
SANTA CLARA, Calif., July 22, 2019 /PRNewswire/ -- Realtor.com®, The Home of Home Search?, today debuted a new wave of advertising in its nascent "Homes, for the Real of Us?" campaign that celebrates the "realness" of home-buying by poking fun at TV-fueled stereotypes and reinforcing that realtor.com® helps real buyers find real homes that meet their real needs. The campaign will run on national broadcast, digital, and social media through October 2019. "There are a lot of fantasies out there when it comes to where you live, but the reality of owning your own home outshines every megamansion, every mountainside retreat, every ultra-modern, minimal abode. It's where you spend time and make memories with the people who matter most in your life," said Andrew Strickman, head of brand and chief creative for realtor.com®. "Our new campaign serves as a humorous reminder to not be discouraged by unattainable stereotypes, and that realtor.com® is here to help you find a real home that matters
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- News Corp to Report Fiscal 2024 Third Quarter Earnings [Yahoo! Finance]Yahoo! Finance
- Realtor.com® Calls on Industry to Join Campaign to Stand up for Buyer RepresentationPR Newswire
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- 4/24/24 - Form 8-K
- 4/23/24 - Form 8-K
- 4/22/24 - Form 8-K
- NWSA's page on the SEC website