Nexstar Digital Introduces TViQ Audience Solution
Nexstar Media Group, Inc. (NXST)
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Source: GlobeNewswire
IRVING, Texas, June 06, 2019 (GLOBE NEWSWIRE) -- Today Nexstar Digital, a wholly-owned subsidiary of Nexstar Media Group, Inc. [“NXST”], is pleased to announce the official launch of its proprietary TViQ™ audience solution, giving advertisers the power to leverage local broadcast audience data to reach their ideal viewers at scale across all forms of digital video advertising. TViQ, only available through Nexstar Digital’s (NXD) Platform Group (previously branded under LKQD), is the industry’s most-comprehensive broadcast-centric audience solution. Integrating millions of proprietary data signals from hundreds of Nexstar owned and operated (O&O) local television stations across the U.S., TViQ enables national and local advertisers to maximize their video reach across all screens. Nexstar’s proprietary first-party station audience data are some of the key elements that differentiate TViQ from other audience solutions. TViQ allows advertisers to reach beyond limiting age and ge
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