Burger King's International Women's Day campaign decried for sexism [MSNBC.com]
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Source: MSNBC.com
Burger King’s campaign for International Women’s Day backfired Monday as its attempt to draw attention to the male-dominated culinary world was criticized for sexism.“Women belong in the kitchen,” the burger chain’s United Kingdomsocial media channel tweeted.Women belong in the kitchen.March 8, 2021The restaurant followed up that tweet, which has since been retweeted and quote tweeted more than 250,000 times, with a subsequent message,“if they want to, of course.”“Yet only 20% of chefs are women. We're on a mission to change the gender ratio in the restaurant industry by empowering female employees with the opportunity to pursue a culinary career,” it wrote. The brand then announced it would be launching a scholarship that will ”help female Burger King employees pursue their culinary dreams!”The first tweet was no accident. The brand also took out a full-page ad in The New York Times, with the same message. “Women belong in the kitchen” was in giant letters; the further context was in
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