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Don’t Scoff at Influencers. They’re Taking Over the World. [The New York Times]

New York Times (NYT)  More Company Research Source: The New York Times
Last new york times earnings: 8/7 08:30 am Check Earnings Report
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PDF Don’t Scoff at Influencers. They’re Taking Over the World. - The New York Times ANAHEIM, Calif. — When the first TikTok star is elected president, I hope she will save some room in her cabinet for older and more conventional bureaucrats, even if they don’t have millions of followers, great hair or amazing moves. I say “when,” not “if,” because I just spent three days at VidCon, the annual social media convention in Anaheim, hanging out with a few thousand current and future internet celebrities. And it’s increasingly obvious to me that the teenagers and 20-somethings who have mastered these platforms — and who are often dismissed as shallow, preening narcissists by adults who don’t know any better — are going to dominate not just internet culture or the entertainment industry but society as a whole. On the surface, this can be a terrifying proposition. One day at VidCon, I hung out with a crew of teenage Instagram stars, who seemed to spend most of their time filming “collabs” with o [Read more]
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