Move over Le Creuset? A new cookware startup founded by and for millennials is getting down to business [TechCrunch Blog]
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Source: TechCrunch Blog
Sometimes, it’s hard to imagine a product or industry that a new e-commerce startup hasn’t tried to remake already, from slippers to mattresses , from luggage to lipstick . Yet two childhood friends in New York have seemingly struck on a fresh idea: taking on the stodgy and often expensive world of cookware, where one’s options out of college are usually limited to a few pieces of Calphalon or Farberware or, in the best-case scenario, some Le Creuset, the premium French cookware manufacturer founded back in 1925 and known for its vibrant colors, including Marseille, Cerise, and Soleil. In fact, what the pair are building with their 10-month-old startup, Great Jones , appears to be a Le Creuset for the next generation: a handful of cookware items, including a cast-iron Dutch oven, that come in an array of colorful, if comparatively more muted, tones. Think Broccoli and Mustard. The cookware is also more affordable than Le Crueset, which charges upward
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