New York Today: New York Today: The Future of Playbill [The New York Times]
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Source: The New York Times
The two operations work in tandem to distribute news to the laps of theatergoers (Playbill’s monthly circulation is about 3.5 million ), and, increasingly, the screens in their pockets. The average Broadway audience member spends about 16 minutes in their seats before a show starts, according to Playbill’s market research, but that time is increasingly spent on phones. “If it weren’t for the online operation, we would have closed already,” said Philip S. Birsh, the president and chief executive of Playbill . Photo Playbills must be updated each week, for every show, as casts change. Credit Sara Krulwich/The New York Times Some of that success can be attributed to Mark Peikert, who was hired by the magazine in 2016 and has broadened Playbill’s coverage to include more pop culture articles and online broadcasts of red carpet events. His job lately has been to channel the “Hamilton” bump, a surge in interest in theater news after
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