What Brand Defines These Soccer Stars? Their Own [The New York Times]
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Source: The New York Times
What Brand Defines These Soccer Stars? Their Own - The New York Times In July 2015, after the United States women’s national soccer team had won its third World Cup final ticker-tape parade in Manhattan “We weren’t able to capitalize on the moment,” Christen Press, a forward, said recently. “Everyone around us was — TV, sponsors — but we weren’t compensated or treated like what we were: the absolute best soccer players in the .” So, Ms. Press said, “we decided it was time to change the paradigm.” The “we” she was referring to included her teammates Megan Rapinoe, another forward and captain; Tobin Heath, also a forward; and her former teammate Meghan Klingenberg. There was less than a week to go before the three current players would fly to London to begin final preparations to defend their title in the Women’s World Cup They had decided they were done leaving their brands, and the potential of what their brands could become, in the hands of the corporate . So they had formed a new c
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