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Bigfoot Stars In Fantastic New Political Ad For Congressional Candidate [Forbes]

OMNICOM GROUP (OMC)  More Company Research Source: Forbes
Last omnicom group earnings: 10/16 06:41 am Check Earnings Report
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PDF Will Burns Contributor i Opinions expressed by Forbes Contributors are their own. CMO Network Will Burns is an advertising veteran and current CEO of Ideasicle.com. So many things could have gone wrong with a new TV spot from Minnesota's Dean Phillips For Congress campaign. On paper the idea is hokey - it's rare to see anyone pull off a talking Bigfoot to any real comedic effect - and, come on, a serious run for Congress associated with a Bigfoot ad? Well, nothing goes wrong with this new ad. It's fantastic. Give it a watch and I'll break it down: Creative strategy is smart. I'd speculate that the creative brief said something like, How do we convince the voting populous that Congressman Erik Paulsen has been invisible to everyone but special interests? That's a strong starting point, but the creative strategy of finding a mythic beast even more elusive than Erik Paulsen to tell the story is br [Read more]

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