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Stock impact report

A Rising Generation of Food Consumers Is More Open to New Food Technology, Says Ketchum Study

Omnicom Group Inc. (OMC) 
Last omnicom group inc. earnings: 4/28 06:25 am Check Earnings Report
US:NYSE Investor Relations: investor.omnicomgroup.com
Company Research Source: PR Newswire
NEW YORK, Nov. 1, 2019 /PRNewswire/ -- The newest generation of food consumers with purchasing power, Gen Z, is more open to food technology than older generations, according to new research from global communications consultancy Ketchum. The research also showed that food makers communicating about food technology may be more effective at reaching consumers by selecting the right combination of scientifically supported facts and benefits. According to the Food Tech Consumer Perception study, Gen Z respondents indicated they are more likely to try a food grown with technology (77%) and are more comfortable overall with the use of technology to grow food (71%) than are millennials (67% likely to try/56% comfortable), Gen X (58%/51%) and Baby Boomers (58%/58%).Higher percentages of Gen Z and millennials qualified as Food eVangelists, a type of influencer first identified by Ketchum in 2013. While 27% of Gen Z and 29% of millennials fit the profile of this small but globally powerful gro Show less Read more
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