Americans Spend More Time Behind the Wheel, Despite Reduction in Daily Mobility, According to Ketchum's Daily Ride Index
Omnicom Group Inc. (OMC)
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Source: PR Newswire
NEW YORK, June 6, 2019 /PRNewswire/ -- With an average of 1.37 cars owned per American adult, the personal automobile remains a staple of American transportation, according to the latest Daily Ride Index, conducted by global communications consultancy Ketchum. Despite many new alternative forms of transit, the average American has seen a 12 percent increase in time spent in their car per week (from 9 hours and 43 minutes per week, to 10 hours and 50 minutes per week) from October 2018 to March 2019.Regardless of the increase in time spent in personal vehicles, only 59 percent of respondents reported using their personal vehicles daily, down 10 percentage points from Ketchum's October 2018 study. Alternate forms of transportation – such as walking, biking, riding a train or subway, and using a taxi or ride sharing service – also showed a downward trend between fall 2018 and spring 2019, when the survey was fielded, indicating an overall reduction in American mobility."In the past six m
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