Omnicom Announces Collaboration with Kroger Precision Marketing to Reduce Media Waste, Enhance Consumer Experiences
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: PR Newswire
CANNES, France, June 23, 2022 /PRNewswire/ -- Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) today announced a strategic collaboration with Kroger Precision Marketing (KPM) that will deliver early-adopter opportunities to Omnicom clients. Kroger Precision Marketing is the retail media network powered by 84.51°.The agreement will launch with Kroger Precision Marketing feeding its SKU-level store inventory data to Omni, Omnicom's open operating system that orchestrates better outcomes for clients across the entire consumer purchasing journey. This daily data will add a critical capability to Omnicom's Supply Chain IQ Score which helps brands to quickly and effectively re-direct media spend to deliver on business KPIs in a supply-strained environment.The agreement marks the first formal collaboration with this dataset between Kroger Precision Marketing and an agency holding company.As reported in a recent White House economic report, the supply chain
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