Brand Reputation at Risk from Consumers' Data Distrust
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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investor.omnicomgroup.com
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Source: PR Newswire
NEW YORK, Nov. 11, 2019 /PRNewswire/ -- Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found that nearly half of consumers are skeptical when brands say they keep consumer data safe – 48% reported they don't believe companies when they say their data is protected, and 49% don't believe companies when they declare data breach issues are resolved. The study points to both reputational and business risk for brands whose business models depend on consumer data. Nearly 9 in 10 consumers (89%) believe that there needs to be more legislation around data privacy, and that companies should be fined for dat
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OMC
News
- Omnicom Group Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions [Yahoo! Finance]Yahoo! Finance
- Omnicom Group Inc. (NYSE: OMC) had its price target raised by analysts at Moffett Nathanson from $89.00 to $93.00. They now have a "neutral" rating on the stock.MarketBeat
- Omnicom Group First Quarter 2024 Earnings: EPS Beats Expectations [Yahoo! Finance]Yahoo! Finance
- Omnicom Group Inc. (NYSE: OMC) was upgraded by analysts at StockNews.com from a "hold" rating to a "buy" rating.MarketBeat
- MCDONALD'S EXTENDS "THE ORIGINAL MOUTHFUL" CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMOPR Newswire
OMC
Earnings
- 4/16/24 - Beat
OMC
Sec Filings
- 4/17/24 - Form 10-Q
- 4/16/24 - Form 8-K
- 4/11/24 - Form ARS
- OMC's page on the SEC website