Building The Modern Media Agency: Interview With OMD USA CEO John Osborn [Forbes]
Omnicom Group Inc. (OMC)
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Source: Forbes
Building The Modern Media Agency: Interview With OMD USA CEO John Osborn John Osborn, CEO, OMD USA (l) and Bruce Rogers, Managing Director, SITO Institute (r) On the occasion of the SITO Institute Breakfast Briefing in New York on May 16, 2019, I sat down with John Osborn, CEO, OMD, U.S.A on the state of the media agency in an age of technology change and business model disruption. Bruce Rogers: Osborn: So, I made the jump over, and I was pretty much blown away by the fire-power of the people, the tools that we have, and the clients that we were blessed to work with. Some of the clients we share still with BBDO, and others with DDB and TBWA, but today the insights are driven much more by the data and probably less by marketing or cultural trends. However, it really shouldn't be either/or; in a perfect world we’re going to blend these both together, to form a more comprehensive view of how the consumer moves through the funnel and their journeys. It’s been complicated, though, at
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- 4/16/24 - Beat
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- 4/17/24 - Form 10-Q
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- 4/11/24 - Form ARS
- OMC's page on the SEC website