How Kellogg, Amazon And Unilever Leverage Digital To Bond With Consumers By Doing Good [Forbes]
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: Forbes
As our lives become overwhelmingly digital, brand messaging permeates every corner of our wired world, increasingly tailored to our online habits and the data trail we leave with each and every click. This may at times feel invasive but increasingly brands are betting their online presence will be welcomed if they lead with a message of social impact or activism, inviting you to engage online around a shared values system. Instead of making these digital engagements overly complicated, brands are creating streamlined interactions that help to build brand affinity in a crowded online space, engage consumers and employees and support a worthy cause, all in the click of a button. Image used with permission from The Kellogg Company Take, for example, Kellogg’s new partnership with Amazon and hunger charity Feeding America. The consumer packaged goods company launched its first-ever digital food drive on Amazon on World Food Day (October 16) to allow consum
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OMC
News
- Omnicom Group Inc. (NYSE: OMC) was upgraded by analysts at BNP Paribas from a "neutral" rating to an "outperform" rating. They now have a $115.00 price target on the stock.MarketBeat
- Marco Santos to become CEO of GFT Technologies SE [Yahoo! Finance]Yahoo! Finance
- Omnicom Group Inc. (NYSE: OMC) was downgraded by analysts at StockNews.com from a "buy" rating to a "hold" rating.MarketBeat
- Omnicom - Neither Undervalued Nor A 'Buy' At Over $90/Share [Seeking Alpha]Seeking Alpha
- A Conversation With Accenture Song's Jatinder Singh On The Necessary Brand Alchemy Required For Organizational Success Today [Forbes]Forbes
OMC
Earnings
- 2/6/24 - Beat
OMC
Sec Filings
- 3/28/24 - Form DEFA14A
- 3/28/24 - Form DEF
- 3/14/24 - Form 4
- OMC's page on the SEC website